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Cold email averages a 1–5% reply rate. LinkedIn connection-accepted messages average 15–25%. The channel matters — but so does the message.
When Email Wins
Email is better for longer-form outreach, sending resources, and reaching contacts who are not active on LinkedIn. It also scales more cheaply.
When LinkedIn Wins
LinkedIn wins for warm introductions, senior executives, and roles where email inboxes are heavily filtered (e.g. enterprise procurement).
The Multichannel Approach
Prospects touched on both email and LinkedIn are 40% more likely to respond than those reached on a single channel.
Frequently Asked Questions
How do I avoid being marked as spam?
Personalise the first line, keep emails under 120 words, warm up your domain, and cap daily sends at 50–80 until your reputation is established.
